Programa Ejecutivo Avanzado · EMNLEP
For CMOs and founders who understand that, in the age of generative AI, the only sustainable advantage is a human brand that survives comparison, and who know that this means measuring perception rather than narrating it.
Producing stopped being expensive. What is still expensive is being chosen a second time. And to defend that second choice before a committee, the vocabulary of the sector is no use. What is of use is knowing what was measured, on whom, and with what method.
Any startup generates copy, design and video with AI in a matter of hours. Your traditional agency has just lost its main barrier to entry, and the difference no longer lies in producing.
Advertising models built for 2015 audiences no longer convert. And the figure the whole sector repeats about collapsing attention is itself a fine example of a number nobody went back to the source to check.
Your brand team works on intuition and inherited best practice. When the CFO asks «why this positioning and not another?», there is no answer resting on evidence.
The EMNLEP Programa Ejecutivo Avanzado takes you from a brand lead with good judgement to a scientific authority in perception and demand, with:
The difference between a good CMO and a Scientist of Longevity and the Human Brand NTMC is the ability to present scientific evidence where others present only informed opinion.
Build your professional authority step by step. Each level is individually certified.
Master the fundamentals. Apply validated instruments. Read a market study without buying its conclusions.
1–2 months
Lead the positioning of mid-sized brands. Design perception measurement with a comparison group.
4 months
Brand director. Complete architecture of portfolio and distinctive assets. Applied thesis, in person, in Madrid.
8 months
Recognised scientific authority. Eligible for Academy Associate. Lifetime access to the operational dataset.
18 months
Start at Foundation (€750), or go straight to the Programa Ejecutivo Avanzado? Let us talk.
18 months · 1,000 hours · 8 axes · 80 classes · hybrid modality
What each instrument really measures · electroencephalography · galvanic skin response · eye tracking · decision under uncertainty.
Verifiable professional positioning · signalling theory · social perception · measuring reputation.
Attention as a scarce resource · reinforcement mechanisms · the psychology of learning · the legal limit of persuasive design.
Mental availability · distinctive assets · the split between short and long term · financial valuation and orderly wind-down.
Narrative as a cognitive mechanism with named evidence · measuring a story · where its ethical boundary sits.
Perception of the synthetic · transparency obligations under the European AI Regulation · auditing what suppliers promise.
The gap between what is declared and what is bought · divergence between ESG ratings · the European regime on environmental claims.
A real brand transformation · matched-market design · defence before a panel · manuscript for the SciTechBiz Review.
Deibson Silva
Neuropsychologist and Serial Tech Entrepreneur · Academic Director
Thirteen years developing the NTMC methodology from neuropsychological clinical practice toward rigorous corporate application. Founder of the SciTechBiz Institute, one institution with two offices: Madrid and London.
A neuropsychologist running a neuromarketing programme holds an advantage the sector finds uncomfortable: he knows exactly what can and cannot be claimed from a physiological signal. That is the judgement running through all eight axes.
When the unicorn's founders read my thesis on brand longevity, they offered me the role that same day. Scientific authority was the difference.
I used to be «a personal brand consultant». Now I am a Scientist of the Human Brand NTMC. Same person · different conversation.
Begin where it makes sense. Advance when you are ready. Each level is certified independently.
€750
+€2,490
+€1,750
Total €5,990
Let us discuss which level fits your professional moment · 25 min · no commitment.
The questions that repeat in every admission conversation. Direct answers.
In good part it is, and that is why the first axis starts there: what each instrument the sector sells as neuromarketing actually measures, and what cannot be claimed from a physiological signal however handsome the heat map looks. By the end of it you can buy or refuse a study with arguments, which is exactly what you cannot do today.
With the same material you would use for any other decision: 1,000 structured hours across 18 months, an applied thesis on a real brand, and a method that states in writing what was measured and with which design. The full journey is €5,990, payable in up to 18 instalments.
No. The format is hybrid and built for executives in post: 18 months, 8 axes, 80 classes, with live sessions one evening a week and the in-person work concentrated in four intensives in Madrid, three days each, scheduled six months ahead.
Between 20 and 30 people per cohort, with at least three years in a leadership position: CMOs, brand directors, founders and senior consultants with real responsibility over the marketing budget. Admission always goes through a prior conversation.
That is the usual case: a real brand transformation, with a testable hypothesis and a matched-market design, defended before a panel. A manuscript for the SciTechBiz Review is derived from it.
Because communicating sustainability stopped being a decision about tone and became a decision with legal consequences. The axis covers the gap between what a brand declares and what the buyer does, the divergence between the ESG ratings of different agencies, and the European regime governing environmental claims. It is the axis that keeps your next green campaign out of the legal department.
Yes. Each level is certified independently and the amounts accumulate: €750 at Analyst, +€2,490 at Specialist, +€1,750 at the Advanced Scientific Programme, up to the €5,990 of the full journey.
A 1:1 conversation of 25 minutes, with no commitment and no sales pitch, to see whether the programme makes sense for your professional moment. If it does, the place is formalised for the January 2027 cohort.
The document with the 8 axes, the 80 classes, the cohort calendar and the investment structure. No automated newsletters: a personal reply.
A 1:1 conversation. No commitment. No sales pitch. Just clarity on whether the programme makes sense for your professional moment. And if you bring a brand study to the table, we look at it together.
No spam · no automated newsletters · a personal reply within 24 h.
An institutional title (título propio) of the SciTechBiz Institute, of 1,000 hours across 18 months. It does not declare credits or a level of the European qualifications framework.
